Services

Why choose The PR Machine?

At The PR Machine we pride ourselves on our select clients – we don’t aim to be the biggest, but we strive every day to become the best. We consistently sweat out each campaign to ensure that the maximum results are achieved and our client secures yet another podium finish.

Why are we the best:

  • We know how to package content in a way which is attractive to media
  • Our work is of the highest quality
  • We refuse to place second in anything that we do

Company Offerings

Brand building

Compilation of proactive and reactive company statements

Crisis communication

General event planning & management

Management of all media queries

Media briefings, launches & special events

Media monitoring and coverage tracking

Media relations & planning

Personal image management

Promotional & PR Support

Sourcing & securing interviews

Strategy conceptualization, planning & execution

Television presenting and voice overs

Writing services and press pack compilation

What is 'Sports PR'?

Public Relations is commonly known as a function that forms part of the marketing mix, a function which assists in leveraging the media’s interest in an event, individual or organization.

The job then of a public relations officer is one of responding to the media and public’s requests, ‘putting out fires’, representing individuals or teams in a positive light, ensuring strong media returns for those sponsors involved and guaranteeing that the correct facts are presented to the public in a positive manor.

Basically, sports PR is the act of conducting public relations services within the sports industry, whether it be through player representation, sponsorship management or events. Whichever way you look at it, the function of public relations in sport is one of feeding the publics hunger for accurate facts, player endorsements and appearances, significant returns for sponsors as well as regular news updates.

A sports public relations officer would be responsible for the writing of press releases, preparing press guides, organizing and managing the various media at sports events as well as managing the athlete’s or team and ensuring that they are reflected in the best light possible to the sports loving fans. One of the PRO’s primary tasks is to ensure that the sponsors involved in the sport or the individual receive significant media returns whether by print, online, radio or television.

Rather than working against the sponsors, media are learning, through the function of public relations, the benefit of the symbiotic relationship that exists between the sponsors’ money and the growth of the sport or individual.

Our Vision

To be the BEST PR agency in South Africa

 

Our Values

Quality, Honesty, Creativity & Teamwork

the PR Machine Company profile

“I have known Caroline Malan since my days as Sports Editor at Talk Radio 702 where she worked as a fledgling reporter. I have had the privilege of watching her grow as a media coordinator and have had regular dealings with her in my current position. Caroline is the consummate professional, dedicated and passionate towards her chosen pursuits. She has always been a pleasure to deal with.”

Docky Dockrat
Supersport : MANAGER Internal Production

“Caroline is very passionate & knowledgeable of the sporting industry as well as public relations. She is a very dynamic, passionate PR Professional that is on top of her game. She delivers her content on time and goes the extra mile for all involved to know exactly what is expected from them and what the deliverables are. She is very professional and I have never worked with a person with her passion and work ethics. I would recommend her PR services to anyone.”

Melinda Lombard
Executive Producer : SABC Sport

“I have been fortunate to have worked with Caroline on some seriously high profile events in recent years. As a Master of Ceremonies it is of critical importance to work with competent professionals and in my experience they don’t come better than Caroline. In addition to her passion and competence Caroline is well mannered, has a great work ethic and works well under pressure – all essential ingredients for achieving results in the communication and media industries. When I see Caroline’s name down on an event contact sheet I know I’m in safe hands and that the event will be an unqualified success.”

Neil Andrews
Supersport : Presenter

“I have found Caroline Malan’s PR abilities to exceed expectations in terms of delivering on stated measurables, as well as her ability to work well in a team environment. She has worked on many of our biggest projects, such as the Fathers & Sons Cricket coaching days, Absa Cape Epic and the Comrades Marathon. The services provided are professional and her commitment to the project is never questionable. If Caroline is working on a project, I know we are getting great PR returns, she is a well oiled PR machine.”

Kerry Roodt
Toyota SA : Senior Manager : Sponsorships & Promotions

“In an industry that is highly competitive and difficult to stay ahead of, Caroline has made my job as a sports journalist and presenter a pleasure. She always makes sure that I am aware of any projects that she is involved in and handles these projects with the upmost professionalism and organizational control. It is reassuring to know that any project she is charge of is organised and executed exactly as she says it will be. Without asking, Caroline will always go beyond herself to ensure that I can produce the best possible product for television, and this is only possible with a thorough knowledge of the industry”

Gareth Edwards
ENews : Sports Anchor